Glimpsey: Immersive Shopping
Building browser-based 3D shopping experiences through browser-based 3D, browser-based 3D immersion. Our engineering focused on optimizing Three.js rendering pipelines to deliver interactive 3D product explorations that maintain 60 FPS on supported devices on standard consumer devices, connecting digital browsing and physical retail experiences between digital browsing and physical store engagement.
40% Increase
Engagement
60 FPS on Mid-range Mobile
Performance
Challenge & Scope
Requirements
Achieving browser-based 3D rendering in standard web browsers without plugins
Ensuring 60 FPS on supported devices and performance across lower-end mobile devices
Creating a transition from 3D exploration to checkout from 3D exploration to transaction
Managing large 3D asset libraries over varying network conditions
Strategic Objectives
Create an interactive 3D shopping experience through interactive 3D immersive shopping.
Key Deliverables
Technical Execution
Three.js Visualization
Built a custom rendering pipeline that allows for detailed 3D exploration of retail products, including texture mapping and lighting optimization.
Device-Aware Scaling
Implemented cloud-based asset optimization that delivers tailored 3D models based on the user's hardware performance and network speed.
Interactive Checkout
Developed a UI integration that allows users to add items to their cart directly from within the 3D immersive environment, increasing conversion by 40%.
Technical Stack
3D Rendering/UI
React
Three.js
WebGL
Backend
Node.js
Cloud
AWS (Global Delivery)
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Features & Outcomes
3D Exploration
40% increase in customer session engagement.
Immersive Add-to-Cart
Faster conversion from browsing to purchase.
Global Asset Sync
Sub-second delivery of 3D models over AWS CloudFront.
Client Benefits
Access to Senior engineers experienced with Three.js and browser-based 3D applications
Rapid deployment of 3D retail features to stay ahead of competitors
Support for local legal and payment compliance requirements of complex 3D assets and browser compatibility
Direct collaboration with European-based teams (UTC+3)
Strategic Outcomes
Delivered a browser-based 3D retail experience within the browser
Increased customer dwell time and customer dwell time
Established a scalable infrastructure for global 3D asset deployment
Demonstrated high conversion potential for immersive e-commerce
System Interfaces
Project Team
Project Owner
Lead Engineer
3D Rendering & UI Sync Architecture
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